Crystal, noua colectie de pantofi Jimmy Choo

28 Nov


Jimmy Choo implineste anul acesta 15 ani de activitate. Pentru a celebra acest eveniment, marca de lux a creat o colectie speciala de pantofi. Si nu sunt orice fel de pantofi, ci unii creati cu ajutorul cristalelor.

Intitulata sugestiv Crystal, linia isi propune sa aduca in prim plan imaginea iconica a label-ului. Fondatoarea si directorul de creatie a brand-ului, Tamara Mellon a colaborat cu renumita fotografa si pictorita Marylin Minter pentru a crea o campanie publicitara autentica.

”Mi-am dorit sa creez un stil modern, glamour care sa defineasca stilul caracteristic Jimmy Choo. De multa vreme sunt colectionara si admiratoare a lucrarilor lui Marylin si am stiut imediat ca ea va putea sa capteze esenta vizunii mele”, a declarat fondatoarea Jimmy Choo. “ Am fost inspirata de bijuteriile vintage pentru a adauga luminozitate extraordinara colectiei”, a mai adaugat Tamara.

Astfel, prin intermediul aceste noi linii de incaltaminte, directorea de creatie Jimmy Choo a infirmat zvonurile conform carora ar parasi compania si ca brand-ul ar fi de vanzare.

“Nu plec nicaieri. Cifra de afaceri a business-ului este in crestere si nu ar fi indicat sa plec acum”.

In urma cu cateva luni, detinatorii Jimmy Choo luau in considerare varianta vinderii companiei cu pretul de 500 de milioane de lire sterline.

Intreaga colectie poate fi admirata pe site-ul jimmychoo.com

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