Karl Lagerfeld pentru Diet Coke

26 Mar

Este a doua oara cand Karl Lagerfeld imbraca sticlele Diet Coke.

Designerul german care a lansat calendarul Pirelli, a lucrat la campania publicitara pentru marca de automobile Volkswagen si linia in derulare ce o pregateste pentru lantul de magazine Macy’s sunt doar cateva dintre proiectele ce l-au tinut ocupat pe marele creator de moda in 2011.

Luna aceasta, conceptul grafic realizat de catre Lagerfeld este unul foarte special.

“Mi-a placut ceea ce am facut anul trecut, dar anul 2011 o sa-l iubesc mai tare. Sunt incantat de aceasta colaborare. Este captivant pentru mine deoarece ador aceasta idee si, dupa cum stie toata lume, beau Diet Coke si nimic altceva.

Zi si noapte. A fost o placere pura sa realizez o campanie cu oamenii pe care-i apreciez, pentru un produs pe ce-l iubesc” a declarat Lagerfeld.

Ideea din spatele noilor ambalaje a fost insipirata de catre eroinile animate din seria “Love it Diet” din 2010: Bernadette, Eleonor si Irene.

Spot-urile cu marionete stilate vor rula in toata Europa. De asemenea, maestrul Lagerfeld le-a fotografiat pe modelele Coco Rocha, Heidi Mount si Jeneil Williams pentru realizarea campaniei publicitare.

Sticlele Diet Coke in editie limitata vor putea fi disponibile in iunie fie individual, fie intr-un set exclusiv sub forma unei prisme.

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3 Responses to “Karl Lagerfeld pentru Diet Coke”

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