Chanel chat – Campania publicitara pentru toamna/iarna 2011/2012

5 Jul

Animalele au avut roluri cheie in nenumarate campanii publicitare. Pentru ca necuvantatoarele sunt mai greu de stapanit in cadre ce presupun cateva secunde statice, Karl Lagerfeld, directorul de creatie al casei de moda Chanel s-a gandit  sa imbine spiritul independent al felinei cu delicatetea femeii cu ajutorul noii sale campanii publicitare.

Chiar daca o parte din campania Chanel dedicata sezonului de toamna/iarna 2011/2012 a fost postata pe internet, Lagerfeld a prezentat oficial mesajul conform caruia fotografiile au fost furate.

“Toata lumea vorbeste despre campanie si vrea sa o vada. Exista cateva imagini pe internet, dar acestea au fost sustrase; noi nu am publicat nimic” a declarat creatorul.

Pentru realizarea noului proiect, Lagerfeld a colaborat ca artist fotograf cu modelul danez Freja Beha Erichsen si cu fosta detinatoare a functiei de redactor sef Vogue Paris, Carine Roitfeld, cea care s-a ocupat de stilism. “Este vorba despre transformarea unei femei” a adaugat Lagerfeld.

Modelul apare deghizat intr-o pisica cu nas negru, mustati albe si doua camelii pe post de urechi intr-un photobooth. ” Stie exact ce vrea, are intreaga viziune in minte, este foarte creativ si vine tot timpul cu idei noi la fiecare fotografie-n parte, ceea ce-mi face meseria foarte usoara” a declarat Freja.

In alta imagine, Freja poarta pe chip inscriptia ““Il n’y a pas de mode, si elle ne descend pas dans la rue!” fapt ce denota ca The Kaiser (a.k.a Lagerfeld ) este de acord ca moda se naste, respira si moare in strada.

Colaborare marcheaza al cincilea sezon de cand Freja lucreaza cu designerul german in varsta de 77 de ani. “Decizia de a lucra cu Freja a fost geniala” a declarat Lagerfeld.

Freja Beha Erichsen a fost descoperita de agentul sau pe strazile din Danemarca si a debutat ca model in anul 2005 in show-urile de prezentare de la Paris Fashion Week precum Prada, Louis Vuitton si Miu Miu.
Imagini din “spatele scenei”
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