Gimnaste contemporane – Chanel – Campania publicitara pentru primavara/vara 2012

9 Feb

A XXX-a editie de vara a Jocurilor Olimpice ce va desfasura la Londra, in Marea Britanie a fost cu siguranta unul dintre evenimentele pe care Karl Lagerfeld, directorul de creatie al Casei Chanel le-a considerat o adevarata sursa de inspiratie atunci cand a creat noua sa campanie publicitara.

Dar nu Wenlock si Mandeville, mascotele cu un singur ochi ale Olimpiadei au capturat atentia marelui designer, ci gratia, frumusetea, feminitatea si rezistenta gimnastelor admirate probabil in intrecerile sportive precedente.

Dedicand campania “sportului si marii”, Lagerfeld le-a capturat cu ajutorului aparatului sau in imagini “foarte moderne in  alb si negru” pe modelele  Saskia de Brauw si Joan Smalls. Fotografiile au fost realizate in Antibes, la Hotel du Cap Eden roc din Franta si viziunea sa fost creata intr-o locatie magica.

Manechinele sfideaza gravitatia si cu o forma fizica de invidiat reusesc cu ajutorul unor echipamente speciale de gimnastica precum trapezul, sfoara, calul cu manere sau parelele inegale sa-si pastreze echilibrul in acest gym couture situat deasupra oceanului.

Aranjate de catre fostul editor al revistei Vogue, Carine Roitfeld modelele poarta piese clasice, simple si extrem de elegante.

Admirati intreaga campanie publicitara in imaginile postate mai jos, precum si videoclipul pe care casa de moda franceza l-a uploadat pentru toti cei care sunt curiosi sa descopere culisele unui shooting marca Chanel.

Making of Chanel – Imagini din “spatele scenei”

Advertisements

4 Responses to “Gimnaste contemporane – Chanel – Campania publicitara pentru primavara/vara 2012”

  1. Kaley Gabak March 10, 2012 at 12:28 PM #

    This is very fascinating, You’re an overly professional blogger. I have joined your rss feed and look forward to in quest of more of your wonderful post. Additionally, I’ve shared your web site in my social networks!

  2. Healt Diet June 12, 2012 at 2:47 AM #

    I went over this site and I think you have a lot of excellent info, saved to favorites (:.

  3. Kegel Video June 26, 2012 at 7:05 AM #

    Only a smiling visitor here to share the love (:, btw great style .

  4. Cialis December 22, 2012 at 1:41 AM #

    Thanks so much for giving everyone remarkably special chance to read from here. It is always very great and also full of a good time for me personally and my office acquaintances to visit your web site more than three times every week to learn the latest tips you have. Not to mention, I am just at all times impressed for the exceptional hints you give. Certain 2 ideas in this article are without a doubt the very best we have ever had.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: