Helena’s TRIUMPH

23 Sep

We all know her as a supermodel, but now Helena Christensen has added another string to her bow by designing her own lingerie collection for Triumph.

After the gorgeous brunette had previously worked with german underwear manufacturer in several campaigns (check few images with her for the Triumph Essence), Helena stripped off again to promote her new range.

The 43-year-old proudly showed her enviable curves and toned stomach in the stunning ads. But, this time except of showing only that drop dead gorgeous body, Helena threw herself into the production process.

” I was already their campaign girl, but Triumph suggested evolving the partnership and collaborating together. It was such a great opportunity to work with such a traditional, established company and have them support me in making my own line.

I designed it all myself, but obviously had a team working with me to explain all the technical aspects – we put together mood boards, sketches, fabrics, just anything that I felt inspired by.

It was fascinating to sit with experienced designers and see the background of the construction. There was a lot to learn – I even went to Hong Kong to talk to the seamstresses and see the samples, I was really involved.”, said  Christensen.

The collection features three ranges: POETICA (sexy, Swarovski- adorned lace), BALLERINA (feminine Seventies-inspired glamour) and DHALIA (soft romantic separates) and all the ensembles were photographed at her beach house near Copenhagen, Denmark.

The Helena Christensen for Triumph collection will hit stores in January 2013.

Helena for Triumph Essence  Spring/Summer 2012 collection

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