Lana Del Rey for Jaguar

16 Oct

Lana Del Rey is the new face of Jaguar automobiles. The singer launched the new Jaguar F-Type at Rodin Museum, Paris and as far as we’ve seen she’s definitely riding high this time! 

Once again, the Blue Jeans hit maker proved her modeling credentials as she appears smoldering in the advertising campaign.

Two sultry shots of the star wearing a plunging swimsuit and showing off her bare legs in a white frock sitting on a sun bed, and it’s really not that hard to understand the reason why LDR was picked the iconic image of Jaguar.

“The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements”, announced Adrian Hallmark, the company Global Brand Director

Well, that means that the car and the pop singer are kindred spirits, visually speaking. The two-seater sports car revealed by Lana at Paris Motor Show sure fits the brand high-end aesthetic: beautiful and classy.

In order to advertise better the Jaguar F-Type, Lana Del Rey teamed-up with Emmy award winning actor Damian Lewis and Ridley Scott Associates and they created a short presentation film that features a new LDR soundtrack: Burning Desire, a song placed on the upcoming re-release Born To Die – The Paradise Edition.

Jaguar is the latest brand to sign up the Born To Die star to front a campaign, following her recent appointment as the face of H&M. 

Lana Del Rey in the commercial for Jaguar

 Lana Del Rey at Jaguar F-Type launch in Paris


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