FLASH, the new perfume from Jimmy Choo

6 Jan

Natasha Ploy for FLASH perfume


Jimmy Choo is releasing their second fragrance, FLASH. The campaign features Natasha Poly, the 27 year old Russian model as the face of the scent.

FLASH is a solar floral perfume, based around a bouquet of white flowers that evokes the promise, excitement and high octane atmosphere of going out.

“Anticipation. Build-up. Excitement. Those heartbeat moments every woman feels whilst getting ready to go out for an evening unadulterated fun. That’s very this story begins.

FLASH is about the thrill of the red carpet, the fun of the night club, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide.

It’s about living the moment, pushing boundaries whilst retaining a dangerous allure”, said Jimmy Choo Director Sandra Choi.

The notes perfume are made up from: Top Notes: Pink Pepper, Strawberry; Heart Notes: Tuberose, Jasmine, White Lily and Base Notes: Heliotrope, White Woods.

Jimmy Choo FLASH is available as 60 and 100 ml eau de perfume bottles accompanied with perfumed body care products: body care lotion 200 ml, shower gel 200 ml.

By analyzing the visual concept of the campaign, we can easily understand that the aim of the creator was to introduce a unique accessory which will be as desirable as Jimmy Choo shoes.

The campaign was shot by Steven Meisel and captures Natasha Poly reclining on a club floor, relishing her role as the centre of attention.


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